what is conversion in adword?

A Conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

• Conversions help you understand how much value your online ads bring to your business.
• Conversion tracking is a free tool in your account that can help identify what customers do after clicking your ad.
• There are two types of conversion data that you might see in your reports:
  • Conversions reports every conversion made within your chosen conversion window after an AdWords click (according to your counting settings of either "Every" or "One" for each conversion action).
  • Converted clicks reports every AdWords ad click resulting in one or more conversions within your chosen conversion window. This means that even if your counting settings are set to count one conversion and more than one conversion actions happen following a single ad click (example: one email signup and one quote request), this column will still show "1" for that click. This helps you gauge unique customer acquisitions, but doesn’t give you a sense of the relative values of each converted click.

what are the factors which affect quality score?

Quality Score depends on the following metrics

1 landing Page quality score
2 Relavance  of Keywords and ads
3 CTR of The keywords
4 Historical Data

How may ad extension use in adwords account?

Use Ad extension Get more traffic in your website & Improve Click through  rate in your ad.

1 sitelike ad extension
2 Call Extension
3 location Extension
4 App Extension
5 review extension
6 callout Extension
7 structured snippet extension
8 automated extension report

what is quality score?

Quality score determine by google adwords .Quality Score scale 1 to 10.

the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer's search.

• You can get a general sense of your ad quality in the "Keyword Analysis" field of your account (reported on a 1-10 scale). You can find this by selecting the Keywords tab and clicking on the white speech bubble next to any keyword's status.
• The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher 1-10 Quality Scores and benefit from having higher quality components of your Ad Rank, like a higher position or lower CPC.

what is Frequency Capping?

Frequency capping is a term of advertising.

A feature that limits the number of times your ads appear to the same person on the Display Network.

Frequency is the average number of times a unique user sees your ad in a position of "1" over given time period.use frequency capping to help control the minimum number of times that you would like each person to see your ad on the display network.

• When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign.
• Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads.
• To get started, go to your campaign's Settings tab. Under "Advanced settings," click Edit next to "Frequency capping."

How can improve CTR ?

CTR is important topic of  running adwords account.CTr full name of Click through rate.CTR is number of time click your ad and divided by number of time ad receive impression experssion as percentage.


Click/impression* 100

Way of Improve CTR In Your Ad.

1 Add Sitelink
2 Add Call Extension
3 Add Local place listing
4-Display URL can be used to reinforce the keywords
5-Use Punctuation Mark In description line 1(.)

What is auto Tagging?

auto tagging is an advance feature that you need to turn on before you can do the following :

1 Import conversion data into adwords from google analytics, as well as other external sources ,such as your Customer Relation management CRM system.
2-Import Adwords Campaign and cost data into google analytics reports

3-Import Google Analytics Site Engagement Metrics, Such as bounce rate and average visit duration ,into adwords Reporting


Auto Tagging Feature:-

Auto tagging is a required feature that help you better understand how people interact with your ads,your website and your offloine sales channel.it is required for bussiness that want to track offline conversion,such as sales that happened at your physical shop because of your online advertising.