Topic Counting Of Conversion

There Are Two Important Conversion metric:-

1- Conversion
2 Conversion Converted Click

You can view both metrics in your Conversion Tracking Reports.

Conversion -A conversion happens when someone click your ads and then take an action that you have defined as valuable to your business,such as online purchase or call your business from a mobile phone.

For each conversion action, you can choose to count every or one conversion after each click.  

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• Converted clicks reports every AdWords ad click resulting in one or more conversions within your chosen conversion window. This means that even if your counting settings are set to count one conversion and more than one conversion actions happen following a single ad click (example: one email signup and one quote request), this column will still show "1" for that click. This helps you gauge unique customer acquisitions, but doesn’t give you a sense of the relative values of each converted click.