There are two very simple things you can do to immediately improve your click-through rate (and thus quality score) and reduce your cost per click using the search terms report.
If a search term isn't relevant enough to the products or services you offer, add it as a negative keyword instead. This will help keep your ad from showing to people who are looking for something you don’t sell.
If a search term isn't relevant enough to the products or services you offer, add it as a negative keyword instead. This will help keep your ad from showing to people who are looking for something you don’t sell.
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